Name: STORY mfg. × ASICS GEL-VENTURE 6 “Reddish Brown,” “Vanilla Violet Quartz”
Colorway: TBC
SKU: 1203A712-200, 1203A712-250
MSRP: $133 USD
Release Date: April 11
Where to Buy: STORY mfg.
ASICS is heading to London for its latest collaboration, this time with eco-conscious label Story mfg. Together, they’ve reimagined the GEL-VENTURE 6 in two gingham-covered styles that blend craft and functionality. Founded in 2013 by husband-and-wife duo Saeed and Katy Al-Rubeyi, Story mfg. is known for its slow-made, sustainable approach to fashion. This marks the brand’s first sneaker collaboration, merging thoughtful design with ethical production.
The Story mfg. x ASICS GEL-VENTURE 6 arrives in two earthy colorways: ”Reddish Brown” and ”Vanilla Violet Quartz.” Both feature breathable mesh uppers overlaid with gingham check panels, giving the trail-inspired silhouette a nostalgic, handcrafted look. A standout double-lacing system – with vertically woven gingham laces – adds a quirky, textured twist. Tonal midsoles and ASICS’ iconic stripes tie the design together. Branding is playfully split: the Story mfg. logo appears on the right tongue, while the ASICS logo stays on the left. Classic GEL-VENTURE 6 detailing at the heel and a Gel-cushioned outsole round out the design with comfort and support.
Ahead of the global release, Story mfg. will host a London pop-up on April 11 to April 12, where pairs will be available early. The wider release follows online via Story mfg. on April 13 and globally on April 18.
Story mfg. London pop-up
19 Hanbury Street
London E1 6QR
